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Digital acceleration, evolving consumer expectations and mounting supply chain pressures are forcing brands to rethink how they bring products to market.
June 11, 2025
By: TOM BRANNA
Editor
As consumer demand for new products surges, beauty brands are confronting an innovation crisis costing the industry billions in lost revenue annually. In a new report, “The $86 Billion Wake-Up Call for Beauty Brands,” Atelier, the leading product innovation and manufacturing platform for beauty, and Accenture detail how outdated development and manufacturing models hold back the industry. Digital acceleration, evolving consumer expectations and mounting supply chain pressures are for...
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